Why Netflix Should Focus on Original Content Over Licensed Shows

Netflix has reached a point of cultural ubiquity where viewers tune into the service itself in the same way they would’ve flipped through cable channels in the pre-streaming era. Although it produces more original projects than any other studio or distributor, Netflix has also grown to rely on licensed content as a primary means of drawing in subscribers. The streamer previously lost titles like Friendsand The Officewhen they moved to other services, but recently scored a deal to license content from Paramount+, including popular shows like SEAL Teamand Mayor of Kingstown. This isn’t the first time that Netflix has struck a similar deal with a rival streamer; the service has also carried shows that were previously exclusive to AMC+, Showtime, and HBO Max.