Viva Films’ ‘The Loved One’ Emerges As First Philippine Hit Of 2026 As Experiments With Discounted Ticketing Pay Off 

Irene Emma Villamor’s The Loved One, starring Anne Curtis and Jericho Rosales, has crossed the symbolic PHP100M benchmark at the Philippines box office, making it the first locally produced hit of 2026 and encouraging the Philippine film industry to experiment further with discounted ticket sales. The romantic drama, produced by Viva Films and Cornerstone Studios, […]