e.l.f.In a world where even drugstore beauty prices feel steep, e.l.f. is holding down the fort when it comes to affordable makeup and skincare.
More specifically, e.l.f. is known for creating budget-friendly versions of your high-end favorites. So what we really mean is, they make amazing dupes. And they recently just dropped a slew of new alternatives that will make you forget all about your Sephora wish list.
- Trending Water Tint: e.l.f. Sheer For It Blush Tint
- Blendable Blush: e.l.f. Soft Glam Cream Blush Stick
- Cult-Favorite Shimmer: e.l.f. Fine As Fleck Glitter Eyeshadow
In the past, e.l.f. has come for everyone from Charlotte Tilbury to Dior. Their latest lineup includes dupes for Rhode, Tatcha, Rare Beauty, Tower 28, Urban Decay, Givenchy, Huda Beauty, and Summer Fridays.
Of course, dupes are never identical, but this e.l.f. makeup and skincare is as close as you can get to the real thing without dropping all that cash.
Don’t let the under-$15 price points fool you. E.l.f.’s affordable alternatives work as well (and in some cases even outperform) their luxury counterparts—and reviewers agree.
From creamy blushes to nourishing lip balms and trendy water tints, save some coin with e.l.f.’s newest dupes.
e.l.f. Sheer For It Blush Tint
This top-rated stain features a watery texture and buildable pigment that’s a dream to blend and leaves a natural flush to your cheeks. Cheaper than Benefit Cosmetic’s OG Benetint Cheek & Lip Stain, it’s available in 7 shades.
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Shoppers say: “The perfect dupe of Benefit’s BeneTint!! Long lasting and buildable colour. I mainly use it on my lips but it adds a nice rosy colour to my cheeks as well.”
e.l.f. Glow Reviver Melting Lip Balm
Much like Summer Friday’s fan-favorite lip balms, this e.l.f. version is deeply nourishing, leaves lips buttery soft, and comes in a variety of scents and colors.
Shoppers say: “This is a really good dupe for Summer Fridays lip balm! It’s so hydrating on my lips and gives them a gorgeous shine, almost like a lip gloss.”
e.l.f. Soft Glam Cream Blush Stick
Can’t get your hands on the always-sold-out Rhode Pocket Blushes? These creamy and buildable blush sticks can fill the void. They blend out like a dream and have a dewy finish that’s nearly identical to those from Hailey Bieber’s brand.
Shoppers say: “I love this blush! The color and finish are almost identical to the popular Rhode Pocket Blush I was trying to dupe. It blends effortlessly, has a natural dewy look, and lasts surprisingly well throughout the day.”
e.l.f. Soft Glam Cream Bronzer Stick
Similarly, these buttery bronzers blend as easily as Rhode’s beloved Pocket Bronzers. Formulated with shea butter and sunflower seed oil, these bronzer sticks effortlessly diffuse into the skin for an undetectable finish.
Shoppers say: “I love this bronzer. Blends beautifully almost as easily as my rhodes bronzer. I would highly recommend. Elf makes a bunch a great products, this is only one of them.”
e.l.f. SKIN Glass Slick Serum Stick
Achieve a dewy, lit-from-within glow with this balmy stick that can be worn beneath or on top of makeup, similar to that of the Tatcha Serum Stick. The difference is that the e.l.f. version is made with plumping peptides as opposed to hyaluronic acid.
Shoppers say: “I love the e.l.f. SKIN Glass Slick Serum Stick and it has become a staple in my routine. I keep my skincare and makeup routine pretty basic, and this adds the extra sheen and healthy glow I’m looking for without any extra effort or having to use multiple products.”
e.l.f. Fine As Fleck Glitter Eyeshadow
If you’re a fan of Urban Decay’s iconic Moondust Shadow in Space Cowboy, you need to get your hands on the e.l.f. single shimmer shadow in the shade Champagne. It contains micro-glitter and gives lids a sheer wash of color.
Shoppers say: “Great dupe for the Urban Decay shimmer shadows. Doesn’t flake all over your face and stays on a long time!”
e.l.f. SKIN Save Your Hypochlorous Mist
Why spend the extra money on Tower 28’s TikTok-viral hypochlorous spray when e.l.f.’s version is a fraction of the cost. The ultra-fine mist calms irritated skin and helps prevent acne-causing bacteria.
Shoppers say: “This spray has saved my skin and is a dupe for the Tower 28 SOS spray. I’ve tried both and they do the same exact thing. I used to break out around my chin a lot but since using this twice a day, I hardly ever break out. I highly recommend this product.”
e.l.f. Set it Bright Powder Quad
These powder quads are extremely similar to that from Givenchy’s designer collection. It blurs, sets, and color corrects while leaving behind a soft matte finish.
Shoppers say: “I have used an almost identical product with a designer name that retails for almost $70.00 in upscale department stores, the ELF quads sell for $12.00! Same results for a fraction of the cost.”
e.l.f. Main Stain Lip Marker
Contour and define your pout with these super long-lasting lip liner stains that are way more affordable (but just as pigmented) than those from Huda Beauty or Summer Fridays.
Shoppers say: “It’s giving Huda beauty dupe! Lip combo last the whole night.”
e.l.f. Camo Liquid Blush
This liquid blush is ultra-pigmented, so a little goes a long way, just like Rare Beauty’s famous Soft Pinch Liquid Blushes. Reviewers love how easy it is to blend and that it’s a buildable formula. Choose from 12 shades.
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