E! Illustration/ AmazonIt’s official: Amazon just revealed that Prime Day is happening October 6 and 7, which means major savings are on the horizon.
And some of these early deals are already worth paying attention to. Paige DeSorbo’s beloved Elemis cleansing balm is on sale, Kendall Jenner’s go-to Anua serum is under $20, and the Medicube device Kylie Jenner and Kyle Richards swear by is discounted, too.
So, if you’d rather not wait until October 6, there are plenty of celeb-approved beauty deals worth shopping now.
- Alix Earle’s Cult-Favorite: Laneige Lip Sleeping Mask
- Jennifer Aniston’s Daily Go-To: Vital Proteins Collagen Peptides Powder Advanced
- Kendall Jenner’s Acne Fix: Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum
When is Amazon October Prime Day 2026?
Amazon announced that this fall, Prime Day will be running from October 6 to October 7, 2026. However, you’ll also be able to shop early deals in the weeks leading up to the 2-day sale event.
During Prime Day, you’ll be able to shop exclusive deals on luxury beauty, trending fashion, must-have home decor, furniture, and appliances, and tech.
Do I need to join Amazon Prime to Shop Prime Day Deals?
In order to score the best deals, joining Amazon Prime is a must.
In addition to gaining full access to all of Amazon’s Prime Day offerings, there are several benefits to signing up for Prime, including lightning-fast delivery, free shipping, Prime Video access, and exclusive discounts.
Amazon Prime costs $14.99 per month (or $139 per year), but they typically offer free trial options for eligible new members, which means some shoppers can take advantage of the savings without committing long term.
Join Amazon Prime
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.
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Are Amazon October Prime Day deals better than Amazon Black Friday deals?
While we don’t have exact details on discounts, we do know that Prime Day deals often rival those of even the best Black Friday and Cyber Monday sales. With a chance to save up to 60% off or more, many items may reach their lowest prices of the year during October Prime Day.
What’s actually worth buying during October Prime Day?
Based on previous years, we speculate that many of the same brands will return with October Prime Day deals.
It’s your chance to shop luxury beauty from Laneige, Elemis, and Peter Thomas Roth, top home essentials from Keurig, Stanley, and Dyson, and fashion finds from Adidas, Gap, and Tory Burch.
Chances are competitors like Walmart and Target will be running their own sales, so it’s worth comparing prices to ensure you’re getting the best deal.
How do I find the best Prime Day deals fast?
Rather than sort through thousands of deals, the quickest and easiest way to shop top Prime Day deals is to follow E! Insider.
We’ll be covering sales leading up to the event as well as rounding up the best deals worth shopping during October Prime Day and beyond, rounding up the very best discounts in beauty, fashion, and home.
Celeb-Loved Early Prime Day Beauty Deals Live Now
While October Prime Day is still a few weeks away, you don’t have to wait to shop deals, and that includes these celebrity-loved makeup and skincare recommendations.
Alix Earle
Laneige Lip Sleeping Mask
The Earle Meets World star uses this fan-favorite deeply nourishing lip treatment to revitalize her pout overnight, leaving them soft and hydrated by morning.
More celebrity fans: Paige DeSorbo, Hannah Brown, Alix Earle, Sydney Sweeney, Porsha Williams, Justine Skye
Paige DeSorbo
ELEMIS Pro-Collagen Cleansing Balm
“Ciara introduced me to this on Summer House. Literally melts. It’s thick. Smells really good. I take a little in my hand and almost like warm it up and then I do it all over my face. I massage my face. It literally melts all my makeup away. It’s really good if you’re wearing fake eyelashes.”
Viconor Red Light Therapy Panel
Paige says she succumbed to TikTok’s red light therapy trend and bought herself a panel on Amazon. This one comes on an adjustable stand and can help boost collagen production, improve skin texture, reduce acne and wrinkles, relieve sore muscles, and improve sleep quality with regular use.
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